La Costa was founded in the early nineteenth century. In 1962 La Costa bought the first pizza oven, soon becoming a novelty for everyone. Today La Costa offers a decidedly rich menu with a great assortment of first and second courses, desserts, ice creams and, naturally, an abundance of pizzas, all to choose and taste. La Costa moved to Piazza Bra in 2005, on the Liston, where it welcomes both people of Verona and tourists, focusing on quality and originality.